72SOLD Reviews: What It Is And How It Works; Is Their 72 Hours Sale Worth the Hype?

The desire for quick and efficient solutions has trickled down into every sphere of life, including real estate. 

72SOLD is a real estate brokerage that has been able to capture public attention with its bold claim of selling homes within just 72 hours.

72SOLD reviews have been going around in the real estate market, and every homeowner is wondering if their promise to sell a house in 72 hours is legit. 

But does 72SOLD truly live up to its promise? Can they truly get quick sales time and time again without compromising the price at which your house sells? 

This article will further review 72SOLD in general, its features, benefits, drawbacks, and if the company truly delivers their promise based on hundreds of 72SOLD reviews. 

This information will give an overview of just how things go about at this company to help people make informed decisions regarding whether 72SOLD is the right fit for them if they want to sell their homes.

72SOLD Reviews: What is 72SOLD?

72SOLD is a real estate brokerage company based in Scottsdale, Arizona, which specializes in the quick selling of homes. 

As their name suggests, they claim to sell real estate property within 72 hours of listing and try to beat transactions in little time frames. 

This super-charged sales model attempts to attract homeowners who want a quick and maybe very profitable way out of the housing market.

At the core of the 72SOLD business model lies an aggressive marketing strategy, coupled with a concentrated bidding time frame. 

By creating a sense of urgency and maximizing property exposure, the company aims to receive multiple offers and, in turn, drive up selling prices. 

This is what sets 72SOLD apart from traditional real estate agencies.

Although the name dictates a very strict timeline of 72 hours in which all sales should be completed, 72SOLD has given in to these market realities by adjusting its approach. 

Currently, the company is working to sell homes within eight days, which gets them an extended window while retaining the sense of urgency.

How Beneficial is 72SOLD?

From the different 72SOLD reviews online, it is obvious that this company has created a niche in the real estate market: one of fast, high-price home selling. This model attracts some groups of homeowners in particular such as:

1. Time-Sensitive Sellers: Many of these people are under pressing circumstances, often a job relocation, but sometimes another financial or personal emergency, and they will appreciate the quick turn-around time 72SOLD gives.

2. Convenience Seekers: Those seeking a hassle-free process for selling without open houses and many showings are going to love 72SOLD’s streamlined process. 

3. Market Maximizers: Sellers looking for the highest possible selling price, who will welcome a competitive bidding environment to achieve it, may be best suited to the aggressive marketing process offered by 72SOLD.

Features of 72SOLD

72SOLD facilitates the promise of a quick sale efficiently through the intelligent use of some features that provide maximum property exposure for competitive bidding.

1. Expert Pricing Strategy: The success of any sale lies in accurate, competitive pricing. 72SOLD agents make an extensive market analysis for the optimal listing price to appeal to buyers without reducing the value of the property.

2. Professional Photography and Virtual Tours: Top-quality visual representation is a must-have nowadays. 72SOLD provides professional photography and virtual tours to show the most outstanding features of the property, making it appealing to potential buyers.

3. Aggressive Online Marketing: Using the power of the internet, 72SOLD conducts a multi-channel marketing effort to reach the masses. They do paid advertising, social media promotion, and strategic online listings to create interest in the shortest possible time.

4. Dedicated Sales Team: 72SOLD facilitates the promise of a quick sale efficiently through the intelligent use of some features that provide maximum property exposure for competitive bidding.

5. Expert Pricing Strategy: The success of any sale lies in accurate, competitive pricing. 72SOLD agents make an extensive market analysis for the optimal listing price to appeal to buyers yet not undervalue their property.

6. Professional Photography and Virtual Tours: Top-quality visual representation is the must-have for today’s modern days. 72SOLD will provide professional photography and virtual tours to spotlight the most outstanding features of the property, appealing to potential buyers.

7. Aggressive Online Marketing: Using the power of the internet, 72SOLD conducts a multi-channel marketing effort to reach the masses. There will be paid advertising, social media promotion, and strategic online listings optimized to create the most interest in the shortest possible time.

8. Dedicated Sales Team: 72SOLD has very experienced agents who can guide the seller through the process of selling. With negotiation skills and a vast knowledge of the market, they are able to help sellers achieve the best possible offer.

72SOLD Reviews: How Does 72SOLD Work?

The unique selling proposition of 72SOLD is for a fast-tracked home-selling process. Now, let us break down the steps involved in doing so:

1. Initial Consultation: It starts with a very meticulous assessment by any of the 72SOLD agents of your property. At that consultation, he or she looks at the condition of the home, its market value, and discusses with you the goals on selling.

2. Property Preparation: Based on the initial assessment, 72SOLD will recommend actions to enhance your home’s appeal. This may include staging, minor repairs, or professional cleaning.

3. Strategic Pricing and Marketing: Using their real estate market experience, 72SOLD can help you determine an optimal listing price for your home. After that, a strong marketing campaign follows up with professional photography, virtual tours, and targeted online advertising.

4. The 72-hour bidding period: This is where 72SOLD’s signature approach comes into play. The property will get active marketing for a highly focused 72-hour period to get maximum buyer interest and competition. 

5. Offer Evaluation and Acceptance: As soon as the bidding time closes, you will have multiple offers. 72SOLD agents will then assist in the evaluation process and choosing the best offer for you. 

6. Closing Process: Finally, the standard closing process starts, with 72SOLD providing support to assist in making the transaction as smooth as possible. 

It is worth noting that, even though the name claims a guarantee of sale in 72 hours, the company indicates it has evolved to selling homes in just an eight-day time span. 

However, this strategy continues emphasizing urgency and competitive bidding, while maximizing exposure. 

With 72SOLD, numerous offers are generated which leads to above-asking prices. This helps particularly in seller’s markets where competition is high.

Read Next: Bluefire Wilderness Therapy Reviews: A Comprehensive Guide on What It Is & How It Works

What Are the Pros and Cons of 72SOLD?

Like any other service, 72SOLD offers a different approach to selling homes, which has its pros and cons.

Pros:

1. Speed: One of the advantages is a quick sale. Aggressive marketing by 72SOLD puts a lot of buyers in front of the Seller within a short period of time.

2. Higher Prices are Possible: By introducing a sense of urgency and competition into the buyer marketplace, 72SOLD can frequently create higher prices than traditional methods.

3. Less Hassle: The process is very much simplified, avoiding heading into the headache of conventional home selling, including open houses and endless showings.

4. Expert Guidance: 72SOLD provides experienced agents who deal with all problems in the process from pricing to closing.

Cons:

1. Limited Control: The seller may have less control over the selling process, listing price, and acceptance of offers.

2. Lower Offers are Possible: While the idea is always to achieve a maximum selling price, there’s a possible chance of overlooking higher offers if the bidding period is too short.

3. Additional Fees: Other than the normal real estate commission, 72SOLD charges for services like staging or advertising.

4. Market Dependence: Due to 72SOLD’s model, it is very dependent on local markets. The lightning-fast technique applied towards rapid sales may not pan out as desired during slow markets.

These reasons should be weighted carefully as you consider whether to use 72SOLD to sell a home.

72SOLD Cost: How Much Is 72SOLD?

One of the common questions from potential sellers in different 72SOLD reviews online is, “How much does 72SOLD cost?” 

Now, unlike some other real estate models touting low or flat fees, 72SOLD is a traditional commission-based model.

1. Standard Real Estate Commission: The commission that 72SOLD agents typically charge ranges from 5% to 6% of the final sale price, right in line with standard real estate commissions. The commission will be split between the listing agent  and the buyer’s agent.

2. Additional Fees: Although the flat-fee commission is competitive with traditional real estate, it never hurts to inquire about other fees involved. Examples could include marketing costs, staging fees, or any services that 72SOLD has to offer. 

It’s important to have an open discussion with your 72SOLD agent about all the fees involved prior to signing any agreements. 

Though the commission structure is somewhat like real estate, the value proposition of 72SOLD lies in its potential to generate a higher sale price. 

If their rapid-sell strategy can return an appreciably higher offer price, this extra commission might be offset by the increased revenue. You can check their website for more information on their fees.

72SOLD Reviews on Facebook 

72SOLD has about 3.5k likes and 4k followers on their Facebook page. Opinions regarding this company are very mixed on Facebook, with both satisfied clients and people concerned about the practices.

Positive Reviews

According to the 72SOLD reviews on Facebook, many reviewers draw attention to the following positive aspects:

• Quick Sale: Many customers do report selling their homes within the promised time frame and say they have received offers significantly above their initial listing prices.

• Agent Performance: Most of the reviews praise the level of professionalism and responsiveness of agents working with 72SOLD. Most customers loved the knowledge base of the agents and the kind of support they extended during the selling process.

• Effective Marketing: Most of the sellers are satisfied with 72SOLD’s marketing strategies, stating that homes get a lot of attention to help bring in competitive offers.

Negative Reviews

Conversely, several reviews point out significant drawbacks:

• Communication Issues: There was a case of bad communication from the part of the company. Some customers report delays in responses.

• Results inconsistency: Some sellers have readily sold their property quickly and at a good profit, while others report that their homes didn’t sell when promised or that agents pressured them to reduce the listing price since they couldn’t attract buyers.

• Ethical Concerns: This relates to the ethical standards on accuracy that 72SOLD holds in regard to their presentation in marketing. Some of the reviews show it doesn’t work or doesn’t act as expected, hence raising doubts about higher price claims.

72Sold Reviews on Yelp 

Though 72SOLD is listed on Yelp, reviews are highly mixed. Some customers shared positive experiences, but many were gravely unsatisfied with the service. 

Positive reviews comment on speedy sales, high prices, and there is good customer service on the part of some agents. 

On the other hand, negative comments class them down for their poor communication, lack of follow-through, and poor promise fulfillment. 

Some feedback also contains negative comments concerning marketing quality and photography.

Judging from these 72SOLD reviews on Facebook and Yelp, Insightcritique has given 72SOLD a 3.0 out of 5-star rating.

Final Thoughts: So Is Their 72 Hours Sale Worth the Hype?

Whether 72SOLD is worth the hype depends on your individual circumstances and priorities. 

If a speedy sale and the potential for a higher selling price are your primary goals, 72SOLD might be worth considering. 

The company’s aggressive marketing and negotiation strategies can be advantageous in a competitive market.

On the other hand, if you have more time to sell and prefer a more traditional approach with greater control over the process, you might opt for a traditional real estate agent. 

Additionally, the effectiveness of 72SOLD can vary depending on local market conditions.

Ultimately, you need to consider your needs, financial situation, and weigh that against the time constraints involved in making a decision. 

It is highly advisable to research 72SOLD, compare, get consultations from real estate professionals on the way forward that best fits your situation.

FAQs About 72SOLD Reviews

1. Is 72SOLD legitimate?

Yes, 72SOLD is a legitimate real estate brokerage with a focus on rapid home sales.

2. How does 72SOLD compare to traditional real estate agents?

72SOLD differs from traditional agents by emphasizing speed and aggressive marketing. Traditional agents often offer more personalized service and flexibility.

3. What happens if my house doesn’t sell within 72 hours?

While the name suggests a 72-hour sale, 72SOLD now aims to sell homes within eight days. If your home doesn’t sell within this timeframe, the marketing efforts may continue.

4. Can I negotiate the selling price with 72SOLD?

Yes, you can negotiate the selling price with 72SOLD. However, their model emphasizes competitive bidding to achieve the highest possible offer.

5. Can I set a reserve price for the 72-hour sale?

This information is best obtained directly from 72SOLD, as policies may vary.

Disclaimer: This review is based on user experiences and factual information available at the time of writing. Prices and features may vary. Always check the app’s official website for the latest details.