Lose It App Review: Is It Legit & How Does It Work?

Lose It App Review

With the abundance of unhealthy food options and sedentary lifestyles, it’s easy to fall into the trap of weight gain and poor health. 

However, with the rise of technology, there are now numerous apps available to help individuals track their diet and exercise routines. 

One such app that has gained immense popularity is the Lose It App. In the crowded world of diet and weight loss apps, Lose It has managed to stand out as one of the most popular and highest-rated options. 

But is the Lose It app actually legit and effective for losing weight? In this comprehensive Lose It App review, we’ll delve into its legitimacy, features, and effectiveness in assisting users with their weight loss journey.

Lose It App Review: What is Lose It App?

The Lose It App is a comprehensive weight loss and calorie tracking application designed to help users achieve their desired fitness goals. 

Developed by FitNow, Inc., this app has been a prominent player in the health and wellness industry for over a decade, catering to millions of users worldwide. 

Lose It App Review: Is It Legit & How Does It Work?

The Lose It App’s primary objective is to provide a user-friendly platform where individuals can log their daily food intake, track their exercise routines, and monitor their progress towards their weight loss targets.

How Beneficial is Lose It App?

The Lose It App is widely recognized for its numerous benefits, making it a popular choice among those seeking to improve their overall health and fitness. 

One of the primary advantages of the app is its ability to accurately track calorie intake. 

By logging the foods consumed throughout the day, users gain a better understanding of their dietary habits and can make informed decisions about their food choices.

Additionally, the Lose It App offers a comprehensive database of over 7 million foods, making it easier for users to find and log their meals accurately. 

This feature is particularly useful for individuals who frequently dine out or consume pre-packaged foods, as it eliminates the guesswork involved in estimating calorie counts.

Features of Lose It App

The Lose It App boasts a wide range of features that cater to various needs and preferences. Here are some of the app’s standout features:

1. Calorie Tracking

The app’s core functionality lies in its ability to track calorie intake accurately. 

Users can log their meals by searching the extensive food database or by scanning barcodes on packaged foods.

2. Exercise Tracking

In addition to monitoring calorie intake, the Lose It App allows users to log their physical activities, ranging from cardio to strength training. 

This feature helps users understand the calorie burn associated with their workouts, providing a more comprehensive view of their overall calorie balance.

3. Goal Setting

The app enables users to set personalized weight loss goals based on their individual preferences and requirements. 

It then calculates the appropriate calorie deficit needed to achieve those goals within a specified timeframe.

4. Progress Tracking

The Lose It App offers detailed progress tracking features, including weight and measurement tracking, allowing users to visualize their journey and celebrate milestones along the way.

5. Nutrient Analysis

Users can gain insights into the nutritional composition of their diet, including macronutrients (carbohydrates, proteins, and fats) and micronutrients (vitamins and minerals), ensuring a balanced and healthy intake.

6. Challenges and Community Support

The app offers a vibrant community where users can participate in challenges, share their experiences, and receive support and motivation from fellow members on their weight loss journeys.

Lose It App Review: How Does Lose It App Work?

The Lose It App follows a straightforward approach to help users achieve their weight loss goals. 

Upon downloading the app, users are prompted to create an account and provide basic information, such as their age, gender, height, and current weight. 

Based on this information, the app calculates the user’s basal metabolic rate (BMR) and recommends a daily calorie budget tailored to their specific goals.

Users can then begin logging their food intake by searching the app’s extensive database or scanning barcodes on packaged foods. 

The app automatically calculates the calorie and nutrient values of the logged items, making it easy for users to track their daily intake. 

Additionally, users can log their physical activities, which are then factored into their overall calorie balance.

The Lose It App employs a user-friendly interface that displays the user’s daily calorie budget, calorie intake, and remaining calories. 

This visual representation helps users stay on track and make informed decisions about their food choices and portion sizes.

Throughout the weight loss journey, the app celebrates milestones and provides encouraging feedback, motivating users to continue adhering to their diet and exercise plans.

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What Are The Pros And Cons Of Lose It App?

Like any other application, the Lose It App has its strengths and weaknesses. Here’s a breakdown of the pros and cons:


1. Comprehensive Food Database: The app’s extensive database of over 7 million foods makes it easier for users to accurately log their meals, even when dining out or consuming packaged foods.

2. User-Friendly Interface: The Lose It App boasts a clean and intuitive interface, making it easy for users to navigate and log their food and exercise data without feeling overwhelmed.

3. Goal Setting and Progress Tracking: The ability to set personalized goals and track progress is a valuable feature that helps users stay motivated and accountable throughout their weight loss journey.

4. Nutrient Analysis: The app’s nutrient analysis feature provides valuable insights into the nutritional composition of users’ diets, ensuring they maintain a balanced and healthy intake.

5. Community Support: The app’s vibrant community offers a supportive environment where users can share their experiences, seek advice, and participate in challenges, fostering a sense of camaraderie and motivation.


1. Premium Subscription Required for Advanced Features: While the Lose It App offers a free version, users must subscribe to the premium plan to access advanced features like goal specialists, custom plans, and ad-free experiences.

2. Manual Entry for Some Foods: While the app’s database is extensive, users may still need to manually enter nutritional information for some foods, particularly homemade or lesser-known items.

3. Limited Integration with Fitness Trackers: The app’s integration with fitness trackers and wearable devices is somewhat limited compared to some of its competitors.

4. No Offline Access: The Lose It App requires an internet connection to function, which can be inconvenient for users in areas with poor connectivity or while traveling.

Lose It App Cost: How Much Is Lose It App Subscription?

Lose It app offers different subscription options for its users:

Annual Premium Subscription: The cost for an annual Premium subscription is 39.99 USD/year.

Lifetime Membership: For a one-time payment, you can get lifelong access to Premium features. The cost for a Lifetime membership without a Premium membership is 189.99USD, and with a Premium membership, it’s 149.99USD.

Please note that prices are displayed in USD, and if you are outside of the United States, your billing may be in a different currency. 

Additionally, purchases may be subject to tax, and the annual Premium subscription will automatically renew unless canceled.

Lose It App Review on Trustpilot

The Lose It! app has a mix of reviews on Trustpilot, with an overall rating of 2.4 out of 5 stars based on 52 reviews. Here’s a summary of what users are saying:

Positive Feedback: 

  • Some users have had a positive experience, with one user losing 65 pounds and praising the app for its ability to integrate with fitness watches and for allowing indulgent days while staying on track.
  • Another user from the UK finds the app “absolutely brilliant” and appreciates the feature to create personal recipes.

Negative Feedback: 

  • However, there are users who have expressed dissatisfaction, citing issues with the app’s reliability and customer service. One user mentioned entering bogus information that was accepted as verified, and criticized the app for aggressive advertising and difficulties in canceling subscriptions.
  • Complaints about “reckless content”, advocating fad diets, and encouraging unhealthy eating habits were also noted.

Neutral Feedback:

A user who utilized the paid version during a 75lb weight loss journey found it extremely helpful, but noted that the free version is limited and geared towards encouraging payment.


The Lose It app has a presence on Facebook where it enjoys a significant following.

The page has 176,952 likes and features various posts about the app’s success stories, updates, and motivational content for those looking to lose weight.

Judging from these reviews on Trustpilot and Facebook, Insightcritique has given Lose It App a 2.4 out of 5 star rating.

Final Thoughts: So Is Lose It App Legit?

Overall, the Lose It app is a legitimate and effective tool for losing weight through calorie counting and tracking. 

With its comprehensive food database, barcode scanning capabilities, integration with fitness apps and devices, and active community support, Lose It makes the often tedious process of meticulously logging food intake and exercise as seamless as possible. 

While the premium features like personalized plans and coaching come at an additional cost, the core app experience is robust enough for dedicated calorie counters. 

For those looking for an all-in-one weight loss solution rooted in creating a sustainable calorie deficit, Lose It is among the top options to consider.

FAQs About Lose It App Review

1. Is the Lose It app free to use?

The basic Lose It app is free to download and use for logging food, exercise, and tracking calories. However, the app offers a premium subscription tier with additional features like personalized plans and coaching for $39.99 per year.

2. How accurate is the calorie tracking on Lose It?

Lose It has an extensive database of over 7 million foods with calorie and nutritional information pulled from verified sources like food labels and restaurant data. The calorie estimates are generally considered highly accurate, especially when foods are logged by scanning barcodes.

3. Can you track macros like protein, fat, and carbs on Lose It?

Yes, in addition to calories, Lose It allows you to track macronutrients like protein, fat, and carbs. The premium tier even offers personalized macro targets from certified nutritionists.

4. Is there a community aspect to Lose It for support?

Yes, Lose It has active community message boards and groups where users can share tips, find motivation and support, and connect with others on similar weight loss journeys within the app.

Disclaimer: This review is based on user experiences and factual information available at the time of writing. Prices and features may vary. Always check the app’s official website for the latest details.

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